On 1 December 2020, Groupe PSA (“Groupe PSA”), Berjaya Corporation Berhad (“BerjayaCorp”) and
Bermaz
Auto Berhad (“Bermaz”) announced that Groupe PSA has awarded Berjaya Auto Alliance Sdn Bhd
(“BAASB”)
the sole distributorship of new vehicles under the PEUGEOT marque and the rights of aftersales
and
spare parts distribution for the PEUGEOT, CITROEN and DS marque vehicles in Malaysia; thus
signaling
a new partnership that is expected to enable Groupe PSA to continue to pursue its growth
strategy in
Malaysia. BAASB is a newly incorporated company whereby BerjayaCorp and Bermaz hold 51% and 20%
stakes respectively in BAASB.
Sharing her views on this new collaboration, Mrs Laurence Noel, the Senior Vice President South
East
Asia Groupe PSA said, “Our product line-up of award-winning SUVs Peugeot 3008 and Peugeot 5008
has
garnered a lot of attention here in the past few years, and as such we strive to continue the
momentum through exciting new models and aftersales initiatives. It is our plan in the near
future
to introduce our global successes such as the all new Peugeot 2008 in Malaysia. Further to that,
we
aim to continuously revolutionize the customer experience together with our new partner, BAASB
and
underscore our commitment to our customers through excellent sales and aftersales service.
Groupe
PSA has made Malaysia its export hub for the region.”
Dato’ Sri Robin Tan Yeong Ching, the Chief Executive Officer of BerjayaCorp said, “Berjaya is
pleased to be given this opportunity to be part of the new collaboration (via BAASB) with Groupe
PSA, one of Europe’s largest vehicle manufacturers, listed on the Euronext Paris Stock Exchange.
This new collaboration will complement our Group’s existing automotive business namely, H.R.
Owen
Plc and Berjaya China Motor Sdn Bhd. We believe this collaboration between BerjayaCorp, Bermaz
and
Groupe PSA will bring positive synergistic benefits to all parties.”
Executive Chairman of Bermaz, Dato’ Sri Ben Yeoh said, “We are honoured that Groupe PSA and
BerjayaCorp recognise Bermaz Group’s capabilities and expertise in the automobile industry and
is
delighted to participate in this new collaboration, which is expected to contribute positively
to
our future earnings base. PEUGEOT, CITROEN and DS are European marque cars well-known for their
driving comfort, smooth handling, modern designs, durability and with state-of-the-art
technology.
Hence, we are elated and looking forward to a successful collaboration with BerjayaCorp and
Groupe
PSA via BAASB.”
Mrs Noel further said, “BerjayaCorp is a multi-national conglomerate group of companies whilst
Bermaz is a renowned automotive company in Malaysia; both listed on the Malaysian stock
exchange.
Hence, Groupe PSA is indeed pleased and is confident that the business collaboration with
BerjayaCorp and Bermaz (via BAASB) will accelerate growth and create a synergy of key strengths
between Groupe PSA and BAASB, which will see us further consolidating and increasing our market
presence here”.