theSun is Malaysia's urban paper, first-read-of-the day. theSun is widely read
in the
affluent and cosmopolitan market centres of Klang Valley, Penang and Johor Bahru, as
well as in major cities and towns stretching across Peninsular Malaysia.
theSun's strong editorial content stays true to its motto - Telling It As It Is. The
un-spun news and timely news features on politics and business, human interest and
governance, entertainment and lifestyle, and sports presented in an easy-to-read compact
and concise format, and has garnered theSun a strong reach, making it a perfect
platform
for advertisers.
theSun's brand appeal remains a mainstay through its well-thought-out and articulated
points-of-view found in the often-quoted leader pages and opinion columns. This potent
editorial mix has proven theSun's excellence in journalism which resulted in it
winning
numerous awards.
Helping advertising practitioners develop and execute engaging advertising campaigns
makes theSun the preferred choice among media agencies and clients. The dynamic
approach
to fresh ideas coupled with theSun's editorial team, positions the newspaper at the
fore-front, pro-actively collaborating with advertisers to deliver effective advertising
messages to the masses.
theSun also has an online presence at www.thesundaily.my where top news of the day
is
constantly updated and presented to its readers.