Berjaya Corporation Berhad

CSR Activities

Bcorp Launches "Program Jom Kitar Semula"

17 February 2019


Datuk Abu Bakar Haji Said (centre) together with BCorp Executive Director Dato' Zurainah Musa (third from left), officiating the launch of Program Jom Kitar Semula at Kampung Kinjang in Chenderiang, Perak.




Villagers listen attentively to the environmental protection and recycling talk given by the speaker.




Group photo with YB Dato' Haji Abu Bakar together with the representatives from the Ministry of Rural Development and Berjaya staff.




On 17 February 2019, Berjaya Corporation Berhad ("BCorp") launched "Program Kitar Semula" at Kampung Kinjang in Chenderiang, Perak in support of the Desa Harapan ("Village of Hope") Programme by the Ministry of Rural Development.

The programme was officiated by Perak State Finance Officer, Dato' Haji Abu Bakar Bin Haji Said on behalf of the guest of honour, YAB Dato' Seri Ahmad Faizal bin Dato’ Azumu, Menteri Besar of Perak. The launch marked the commencement of the one-year environmental educational and recycling programme to address the waste management issues currently faced by the villagers.

At the launch, more than 200 villagers attended a talk on environmental issues, waste separation and recycling. The programme also included an exhibition on various environmental issues and impacts as well as a range of handicraft items made from recyclable materials and demonstration on composting kitchen waste and eco-enzyme making from fruit peels.

The Village of Hope Programme was launched by the Minister of Rural Development on 18 December 2018 to boost development in rural areas through strategic collaborations between the government and the private sector. Kampung Kinjang was chosen as the pioneer project location.





Dato' Haji Abu Bakar (second from right) visiting the exhibition accompanieds by BCorp Executive Director, Dato' Zurainah Musa (second from the left) and Deputy General Manager of Corporate Communications, Shirley Quah.




The Minister of Rural Development, YB Datuk Seri Rina Harun (centre) at the launch of the Village of Hope Programme in December 2018 together with the Menteri Besar of Perak, YAB Dato' Seri Ahmad Faizal bin Dato' Azumu (second from right), his wife Datin Seri Nomee Ashikin Mohammed Radzi (right), BCorp Executive Director, Dato' Zurainah Musa (second from left) and Kampung Kinjang Village Head, En. Aziz (left).






Adults and children learning how to make natural air fresheners using 'pandan' leaves.






Volunteers showcasing handicraft items made from recyclables materials to the villagers.