Berjaya Corporation Berhad

Food & Beverage

RU Cafe Sdn Bhd

Starbucks

Rasa Utara was established on 6th November 1984, a product of the fourth Prime Minister of Malaysia, Tun Dr Mahathir Mohamad’s inspiration to expand cuisines from the North of Malaysia, hence the name “Rasa Utara”. As Tun Dr Mahathir himself hails from Kedah, popularly referred to as the ‘rice bowl of Malaysia’, he envisioned the tastes of the North to be spread to the rest of the country, and to educate everyone on the beauty and uniqueness of Northern Malaysian cuisine.

Fast forward to 2011, the rebranding and repositioning of Rasa Utara began which eventually lead to the re-launching of a brand once synonymous with a Malaysian family ‘makan time’. With this new image and direction, Rasa Utara thrives on capturing the attention of modern Malaysia, continuing the tradition of offering to the people an authentic casual fine dining experience with a rich experience, yet at affordable prices. In keeping with its origins, Rasa Utara has grown to provide authentic Malay cuisine with a Northern inspiration that has the ability to reach out to both the national and international front.

Rasa Utara's signature dishes are Ikan Menari, Laksa Kedah, Ayam Goreng Cili Lagenda, Nasi Rasa Utara and Sirap Selasih Laici.