Berjaya Corporation Berhad

OTHER BUSINESSES

REDTONE INTERNATIONAL BERHAD

REDtone International Bhd offers an extensive range of services which include telecommunications services, managed telecommunications network services and mobile services.

BLoyalty Sdn Bhd

BLoyalty Sdn Bhd manages Malaysia's premier lifestyle and brand-focused loyalty card, B Infinite, which reaches out to 5.5 million members and has a wide network presence of more than 80 merchant partners.

SWEET SPOT DIGITAL (MALAYSIA) SDN BHD

Sweet Spot Digital (Malaysia) Sdn Bhd is a digital marketing solutions start-up focused on establishing a Customer Engagement platform using the brand name SweetSpot.

SweetSpot aims to offer brands a platform to connect and engage with, and build deeper, more meaningful and profitable relationships with their customers. It leverages on the combined power of mobile, location-based marketing technologies, and strategic customer engagement consulting with proprietary data, social analytics tools and marketing services to deliver a differentiated marketing sweet spot.

SweetSpot's primary touch-point is the SweetSpot app which offers customers unique and exclusive deals, experiences, surprises and rewards which are deliberately crafted and curated to ultimately drive purchase and advocacy. This approach has, to date, led to a base of 80,000 engaged users and growing.