Berjaya Food Berhad (“BFood”) was incorporated in Malaysia on
21 October 2009. It was converted into a public limited company on
3 December 2009 and listed on the Main Market of Bursa Malaysia
Securities Berhad on 8 March 2011. As part of The Listing Scheme,
Berjaya Roasters (M) Sdn Bhd (“BRoasters”) was acquired and became
a wholly-owned subsidiary of BFood in January 2011. BRoasters
is engaged in the development and operation of the Kenny Rogers
Roasters (“KRR”) chain of restaurants in Malaysia.
On 26 July 2011, BFood entered into a conditional joint venture agreement with PT Mitra Samaya, Indonesia, PT Harapan Swasti Sentosa, Indonesia and PT Boga Lestari Sentosa, Indonesia (“PT Boga”) to develop and operate the KRR franchise in Java Island and Bali, Indonesia under PT Boga. On 24 November 2017, Berjaya Food (International) Sdn Bhd (“BFI”), disposed of its entire stake in PT Boga.
On 19 July 2012, BFood completed the acquisition of 11,500,000 ordinary shares of RM1.00 each, representing 50% equity interest in Berjaya Starbucks Coffee Company Sdn Bhd (“BStarbucks”) for a cash consideration of RM71.7 million. The remaining 50% equity interest was held by Starbucks Coffee International, Inc (“SCI”). On 9 August 2012, BFood completed its Rights Issue and the 115,081,760 new shares and 115,081,760 warrants arising from the Rights Issue was listed on the Main Market of Bursa Malaysia Securities Berhad on 13 August 2012. On 18 September 2014, BFood completed the acquisition of 11,500,000 ordinary shares of RM1.00 each, representing the remaining 50% equity interest in BStarbucks not owned by BFood for a total cash consideration of USD88,000,000 (equivalent to about RM279.52 million). BStarbucks is now a 100% owned subsidiary of BFood.
On 7 December 2012, BFood acquired 100% equity interest in Jollibean Foods Pte Ltd, Singapore (“Jollibean Foods”) for a cash consideration of RM19.02 million. On 30 January 2018, the Company’s wholly-owned subsidiary, BFI completed the disposal of 5% equity interest in Jollibean Foods to Dato' Sydney Lawrance Quays for a cash consideration of SGD150,000 (equivalent to about RM445,020).
On 7 October 2013, BFI entered into a Joint Venture Cum Shareholders’ Agreement with Deluxe Daily Food Sdn Bhd (“Deluxe”) for the subscription of 80% equity interest in Berjaya Food Supreme Sdn Bhd, a Brunei Darussalam incorporated company to undertake the operations of “Starbucks Coffee” chain of cafes in Brunei Darussalam for a total cash consideration of about BND1.20 million (or about RM3.06 million). The remaining 20% was subscribed by Deluxe.
On 19 August 2020, BFI entered into a subscription cum shareholders agreement for the proposed subscription of 50% of the enlarged issued share capital of Ser Vegano Sdn Bhd (“Ser Vegano”) for a total cash subscription price of RM250,000. Ser Vegano is operating a Latininspired, Tex-Mex, plant-based vegan restaurant under the name “SALA”.
BKelava incorporated in Malaysia on 1 November 2021. On the same date, BFI entered into a subscription cum shareholders agreement for the proposed subscription of 51% of the issued share capital for BKelava for a total cash subscription price of RM200,430.
On 20 June 2022, BFI entered into a joint venture agreement for the subscription of 50% of the issued share capital of Berjaya Paris Baguette Sdn Bhd (“BPB”) with international bakery operator, Paris Baguette Singapore Pte Ltd. BPB is a fast-casual French-inspired South Korean bakery under the brand name of “Paris Baguette”.
BFood's holding company, Berjaya Group Berhad ("BGroup") effectively holds the worldwide KRR franchise following BGroup's acquisition of KRR International Corp, USA in April 2008. There are currently 75 KRR restaurants across Malaysia.
KRR restaurants feature rotisserie-roasted chicken as their main core product complemented by a variety of hot and cold side dishes and KRR’s famous muffins, vegetable salads, pasta, soups, desserts, sandwiches and beverages served in a friendly and comfortable environment. All KRR restaurants serve their customers in a full service, mid-casual dining setting with free "Wi-Fi" services, providing customers with a wholesome dining experience.
Starbucks Coffee in Malaysia is operated by BStarbucks. From its first store opening in Kuala Lumpur on 17 December 1998, Starbucks is now available in 16 states and federal territories in Malaysia. As at 30 June 2022, there are a total of 356 stores nationwide.
BStarbucks is also the first coffeehouse in Malaysia to introduce a drive-thru concept store in December 2009 in Johor Bahru. As at 30 June 2022, there are a total of 68 Starbucks drive-thru concept stores across Malaysia. In 2015, BStarbucks opened the first Starbucks Reserve™ concept store as part of its commitment to push premium coffee experience even further through the retail of some of the world’s most exceptional beans and an immersive coffeehouse experience. As of 30 June 2022, there are 15 Starbucks Reserve™️ stores, including 2 Starbucks Reserve™️ Drive-Thru stores in Malaysia.
The company also operates the world’s first Starbucks Signing Store, which promotes accessibility and offers employment and development for the Deaf community. In November 2019, BStarbucks opened its second Starbucks Signing Store at Burmah Road, Penang - the fourth of its kind in the world.
On 16 February 2014, the first Starbucks store opened in Mabohai Shopping Complex in Brunei. The store features a traditional coffee bar, also known as an “Experience Bar” to allow customers to savour their favourite Starbucks coffees using the pour-over brewing method. On 7 September 2014, the first drive-thru concept store was opened in Beribi. As of 30 June 2022, there are 4 Starbucks stores in Brunei.
Jollibean Foods was first incorporated in November 1993 in Singapore. The brand came to life through the inspiration of a simple goal: to make available traditional drinks and snacks typically found in wet markets by repackaging them in a fuss-free and affordable way. Since then, Jollibean Foods has developed from one speciality store to a chain of over 29 outlets under two different brand concepts: Jollibean with 21 outlets and Sushi Deli with 8 outlets, as of 30 June 2022.
In March 2020, Jollibean Foods also opened its newest concept store, Joybean by Jollibean in Our Tampines Hub, which is its first halal-certified store in Singapore. Jollibean Foods also operates Joybean in Malaysia under its subsidiary, Berjaya Jolibean (M) Sdn Bhd, with its first outlet in Sunway Pyramid. Joybean features a locally-inspired menu as well as Jollibean's core favourites such as the crispy pancake and mini rolls. As of 30 June 2022, there are a total of 2 Joybean outlets within Malaysia.
Jollibean's signature product is its fresh daily-made soy milk using Grade A, non-genetically modified organism (non-GMO), identity- preserved Canadian soy beans to ensure the highest quality of its product each time. It also offers traditional snacks such as the popular street pancake – Mee Chiang Kueh – which complement its soy milk offerings. All of Jollibean’s products are freshly prepared at the start of each day.
Its Sushi Deli outlets serve an array of "pickand-choose” sushi, assorted sashimi sets, sushi & maki sets, Japanese salads, bento sets, party platters and Japanese sweets like Tofu Cheese Cake.
KENNY ROGERS ROASTERS ("KRR")
BFood’s holding company, Berjaya Group Berhad ("BGroup") effectively holds the worldwide KRR franchise following BGroup’s acquisition of KRR International Corp, USA in April 2008. As of 30 June 2022, there are a total of 76 KRR restaurants across Malaysia. KRR stays true to its philosophy of serving up wholesome, hearty meals in its menu offerings. Its rotisserie-roasted chicken is complemented by a variety of hot and cold sides, delectable home-made muffins, salads, pastas, soup, desserts and an effervescent array of creative beverages – all served in a friendly and comfortable environment. All KRR restaurants serve their customers in a full service, mid-casual dining setting providing customers with a wholesome dining experience.
Ser Vegano operates “SALA”, which is a Latin-inspired, Tex-Mex plant-based vegan restaurant in Malaysia. The concept of the restaurant is to promote healthy eating and environmental sustainability. In 2020, Ser Vegano was acquired by BFood, accelerating its growth with expansion from one restaurant to over seven locations across Kuala Lumpur and Selangor. Aside from tacos and burritos, Ser Vegano also prides itself on putting a healthy twist into local Malaysian delicacies including famous or staples ‘Nasi Lemak’ and many others.
KELAVA ICE CREAM
Founded in 2017 in a home kitchen, Kelava produces and distributes premium handcrafted micro-batch ice cream, which is rich, creamy and completely plant-based. The name of Kelava is derived from the words ‘Kelapa’, which means coconut, and ‘love’. Kelapa is the main ingredient in the ice cream base, bringing smooth indulgence to the mindful ice cream lovers.
Paris Baguette Bakery Café is the leading bakery café chain in South Korea, founded in 1988 with over 4,000 stores worldwide. Paris Baguette has opened its first store in Malaysia at Pavilion Kuala Lumpur, making it the fifth market in the region through a partnership with Berjaya Food Berhad and Paris Baguette Singapore PLC.
Customers are now able to experience a unique offering of European-inspired pastries, breads, cakes, hot foods, and desserts, including the Signature Mushroom Soup in Bread Bowl, Signature Natural Yeast Bread, Fresh Yogurt Cream Cake, Mr & Ms Bear Madelaine, No. 1 Cheese Tart, Macarons, and Cranberry Chicken Pastry Wrap Sandwich – all freshly prepared daily using premium and quality ingredients.
The origins of Paris Baguette were formed in 1945, in the heart of a small bakery in South Korea named Sangmidang. Continuing the legacy, Paris Baguette until today embraces the spirit of Sangmidang, which is to not leave a single piece of bread unchecked- signifying utmost quality in its products and services.