Berjaya Food Berhad (“BFood”) was incorporated in Malaysia on
21 October 2009. It was converted into a public limited company on
3 December 2009 and listed on the Main Market of Bursa Malaysia
Securities Berhad on 8 March 2011. As part of The Listing Scheme,
Berjaya Roasters (M) Sdn Bhd (“BRoasters”) was acquired and became
a wholly-owned subsidiary of BFood in January 2011. BRoasters
is engaged in the development and operation of the Kenny Rogers
Roasters (“KRR”) chain of restaurants in Malaysia.
On 26 July 2011, BFood entered into a
conditional joint venture agreement with PT
Mitra Samaya, Indonesia, PT Harapan Swasti
Sentosa, Indonesia and PT Boga Lestari
Sentosa, Indonesia (“PT Boga”) to develop
and operate the KRR franchise in Java Island
and Bali, Indonesia under PT Boga. On
24 November 2017, Berjaya Food (International)
Sdn Bhd (“BFI”), disposed of its entire stake
in PT Boga.
On 19 July 2012, BFood completed the
acquisition of 11,500,000 ordinary shares
of RM1.00 each, representing 50% equity
interest in Berjaya Starbucks Coffee
Company Sdn Bhd (“BStarbucks”) for a cash
consideration of RM71.7 million. The remaining
50% equity interest was held by Starbucks
Coffee International, Inc (“SCI”). On 9 August
2012, BFood completed its Rights Issue and
the 115,081,760 new shares and 115,081,760
warrants arising from the Rights Issue was
listed on the Main Market of Bursa Malaysia
Securities Berhad on 13 August 2012. On
18 September 2014, BFood completed the
acquisition of 11,500,000 ordinary shares of
RM1.00 each, representing the remaining
50% equity interest in BStarbucks not owned
by BFood for a total cash consideration
of USD88,000,000 (equivalent to about
RM279.52 million). BStarbucks is now a 100%
owned subsidiary of BFood.
On 7 December 2012, BFood acquired 100%
equity interest in Jollibean Foods Pte Ltd,
Singapore (“Jollibean Foods”) for a cash
consideration of RM19.02 million. On 30
January 2018, the Company’s wholly-owned
subsidiary, BFI completed the disposal of
5% equity interest in Jollibean Foods to
Dato' Sydney Lawrance Quays for a cash
consideration of SGD150,000 (equivalent to about RM445,020).
On 7 October 2013, BFI entered into a Joint Venture Cum Shareholders’
Agreement with Deluxe Daily Food Sdn Bhd (“Deluxe”) for the
subscription of 80% equity interest in Berjaya Food Supreme Sdn Bhd, a
Brunei Darussalam incorporated company to undertake the operations
of “Starbucks Coffee” chain of cafes in Brunei Darussalam for a total
cash consideration of about BND1.20 million (or about RM3.06 million).
The remaining 20% was subscribed by Deluxe.
On 19 August 2020, BFI entered into a subscription cum shareholders
agreement for the proposed subscription of 50% of the enlarged issued
share capital of Ser Vegano Sdn Bhd (“Ser Vegano”) for a total cash
subscription price of RM250,000. Ser Vegano is operating a Latininspired,
Tex-Mex, plant-based vegan restaurant under the name “SALA”.
BKelava incorporated in Malaysia on 1 November 2021. On the same
date, BFI entered into a subscription cum shareholders agreement
for the proposed subscription of 51% of the issued share capital for
BKelava for a total cash subscription price of RM200,430.
On 20 June 2022, BFI entered into a joint venture agreement for
the subscription of 50% of the issued share capital of Berjaya Paris
Baguette Sdn Bhd (“BPB”) with international bakery operator, Paris
Baguette Singapore Pte Ltd. BPB is a fast-casual French-inspired
South Korean bakery under the brand name of “Paris Baguette”.
STARBUCKS
BFood's holding company, Berjaya Group Berhad ("BGroup") effectively holds the worldwide KRR
franchise following BGroup's acquisition of KRR International Corp, USA in April 2008. There
are currently 75 KRR restaurants across Malaysia.
KRR restaurants feature rotisserie-roasted chicken as their main core product complemented
by a variety of hot and cold side dishes and KRR’s famous muffins, vegetable salads, pasta,
soups, desserts, sandwiches and beverages served in a friendly and comfortable environment.
All KRR restaurants serve their customers in a full service, mid-casual dining setting with
free "Wi-Fi" services, providing customers with a wholesome dining experience.
Starbucks
Starbucks Coffee in Malaysia is operated by BStarbucks. From its first
store opening in Kuala Lumpur on 17 December 1998, Starbucks is
now available in 16 states and federal territories in Malaysia. As at 30
June 2022, there are a total of 356 stores nationwide.
BStarbucks is also the first coffeehouse in Malaysia to introduce a
drive-thru concept store in December 2009 in Johor Bahru. As at 30
June 2022, there are a total of 68 Starbucks drive-thru concept stores
across Malaysia. In 2015, BStarbucks opened the first Starbucks
Reserve™ concept store as part of its commitment to push premium
coffee experience even further through the retail of some of the world’s
most exceptional beans and an immersive coffeehouse experience.
As of 30 June 2022, there are 15 Starbucks Reserve™️ stores,
including 2 Starbucks Reserve™️ Drive-Thru stores in Malaysia.
The company also operates the world’s first Starbucks Signing Store,
which promotes accessibility and offers employment and development
for the Deaf community. In November 2019, BStarbucks opened its
second Starbucks Signing Store at Burmah Road, Penang - the fourth of
its kind in the world.
On 16 February 2014, the first Starbucks store opened in Mabohai
Shopping Complex in Brunei. The store features a traditional coffee
bar, also known as an “Experience Bar” to allow customers to savour
their favourite Starbucks coffees using the pour-over brewing method.
On 7 September 2014, the first drive-thru concept store was opened in
Beribi. As of 30 June 2022, there are 4 Starbucks stores in Brunei.
JOLLIBEAN
Jollibean Foods was first incorporated in November 1993 in Singapore.
The brand came to life through the inspiration of a simple goal: to make
available traditional drinks and snacks typically found in wet markets
by repackaging them in a fuss-free and affordable way. Since then,
Jollibean Foods has developed from one speciality store to a chain of
over 29 outlets under two different brand concepts: Jollibean with 21
outlets and Sushi Deli with 8 outlets, as of 30 June 2022.
In March 2020, Jollibean Foods also opened its newest concept store,
Joybean by Jollibean in Our Tampines Hub, which is its first halal-certified
store in Singapore. Jollibean Foods also operates Joybean in Malaysia
under its subsidiary, Berjaya Jolibean (M) Sdn Bhd, with its first outlet in
Sunway Pyramid. Joybean features a locally-inspired menu as well as
Jollibean's core favourites such as the crispy pancake and mini rolls. As
of 30 June 2022, there are a total of 2 Joybean outlets within Malaysia.
Jollibean's signature product is its fresh daily-made soy milk using
Grade A, non-genetically modified organism (non-GMO), identity-
preserved Canadian soy beans to ensure
the highest quality of its product each time.
It also offers traditional snacks such as the
popular street pancake – Mee Chiang Kueh –
which complement its soy milk offerings. All
of Jollibean’s products are freshly prepared at
the start of each day.
Its Sushi Deli outlets serve an array of "pickand-choose” sushi, assorted sashimi sets,
sushi & maki sets, Japanese salads, bento
sets, party platters and Japanese sweets like
Tofu Cheese Cake.
KENNY ROGERS ROASTERS ("KRR")
BFood’s holding company, Berjaya Group
Berhad ("BGroup") effectively holds the
worldwide KRR franchise following BGroup’s
acquisition of KRR International Corp, USA in
April 2008. As of 30 June 2022, there are a
total of 76 KRR restaurants across Malaysia.
KRR stays true to its philosophy of serving
up wholesome, hearty meals in its menu
offerings. Its rotisserie-roasted chicken is
complemented by a variety of hot and cold
sides, delectable home-made muffins, salads,
pastas, soup, desserts and an effervescent
array of creative beverages – all served in
a friendly and comfortable environment.
All KRR restaurants serve their customers
in a full service, mid-casual dining setting
providing customers with a wholesome
dining experience.
SALA
Ser Vegano operates “SALA”, which is a
Latin-inspired, Tex-Mex plant-based vegan
restaurant in Malaysia. The concept of the
restaurant is to promote healthy eating and
environmental sustainability. In 2020, Ser
Vegano was acquired by BFood, accelerating
its growth with expansion from one restaurant
to over seven locations across Kuala Lumpur
and Selangor. Aside from tacos and burritos,
Ser Vegano also prides itself on putting a
healthy twist into local Malaysian delicacies
including famous or staples ‘Nasi Lemak’ and
many others.
KELAVA ICE CREAM
Founded in 2017 in a home kitchen,
Kelava produces and distributes premium
handcrafted micro-batch ice cream, which
is rich, creamy and completely plant-based.
The name of Kelava is derived from the words
‘Kelapa’, which means coconut, and ‘love’.
Kelapa is the main ingredient in the ice cream
base, bringing smooth indulgence to the
mindful ice cream lovers.
PARIS BAGUETTE
Paris Baguette Bakery Café is the leading bakery café chain in South Korea, founded in 1988
with over 4,000 stores worldwide. Paris Baguette has opened its first store in Malaysia at
Pavilion Kuala Lumpur, making it the fifth market in the region through a partnership with
Berjaya Food Berhad and Paris Baguette Singapore PLC.
Customers are now able to experience a unique offering of European-inspired pastries, breads,
cakes, hot foods, and desserts, including the Signature Mushroom Soup in Bread Bowl, Signature
Natural Yeast Bread, Fresh Yogurt Cream Cake, Mr & Ms Bear Madelaine, No. 1 Cheese Tart, Macarons,
and Cranberry Chicken Pastry Wrap Sandwich – all freshly prepared daily using premium and quality ingredients.
The origins of Paris Baguette were formed in 1945, in the heart of a small bakery in South Korea
named Sangmidang. Continuing the legacy, Paris Baguette until today embraces the spirit of Sangmidang,
which is to not leave a single piece of bread unchecked- signifying utmost quality in its products and services.